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The Marketing SOP’s are designed to provide you with a step-by-step guide from pulling your seller data to ordering your marketing.
Step 1 Pull your Data:
Review this page for the criteria we use for each of our motivated lists we pull
Step 2 Stack your Data:
Once you have your lists pulled from PropStream, use this SOP to upload them into RESimpli, stack them using your different lists, and then export them to refine your final marketing list.
Step 3: Order Marketing
Submit your order request using this form.
Step 4: Measure Your Performance:
Use this templated KPI sheet to track all of our recommended KPIs on your business. This will help you understand where you can make improvements.
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The sales SOP’s are designed to help you not only overcome seller objections but how to set up a strong lead funnel so that no lead get’s left behind.
Lead Intake
Following Up
2.0 Following Up - General Rules
2.1 - FU - Unable To Reach Seller - No Contact Made
2.2 - FU - Contact Made - No Offer or Contract Yet
2.3 - FU - Offer Made - Not Accepted
2.4 - FU - Warm Long Term Follow Up
2.5 - FU - Offer Accepted but Ghosted by seller
Offers
Negotiations
Challenges
5.0 - Common Transactional Challenges
5.1 - Multiple People On Title
5.2 - Seller has Low Equity or Negative Equity
5.3 - Probate Situation/Seller Has Died
5.4 - Tenant won't grant access
5.5 - Performing Cash For Keys
5.6 - Seller Ghosts After Signing
5.7 - Seller Needs to find somewhere to move
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When to Hire Your First Team Member
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