Purpose

The purpose of this SOP is to determine when to hire begin hiring within your business.

95% of the time your first hire will be either a Lead Manager or an Acquisition manager depending on your own skillset and experience.

Every real estate business reaches 1 of 2 different road blocks as their first challenge to grow. They either:

1. Are closing deals but don’t have enough leads/opportunities to close consistently
2. They have plenty of leads/opportunities but can’t figure out how to close more consistently.

This document will help determine when to hire each person.

Responsibilities

Who: Owner

When: As soon as pressure of the above listed problems is realized.

Resources/References

Please see job descriptions for references on each role to be hired

Review KPI references for market standard KPIs for better analysis.

Materials/Equipment/Supplies

NA

Steps

Unless marketing expense and lead generation exceeds $10,000 per month in the first 3 months, its likely that you will not need to hire for at least 3 months if not more. Once found that it is difficult to close deals or you don’t have enough opportunities to close consistently, do the following.

1. Review your total lead volume. What is your monthly lead flow? What is your monthly deal flow? How many leads do you have Active vs in Warm Leads
2. Review your other key indicators including appointments walked, offers made, total leads per contract signed. If below market standard, then analyze your own effectiveness.