The goal of this SOP is to outline different follow up cadences for different lead statuses and situations.

General rules:

• Generally avoid automated follow ups. There is no way to verify deliverability and they can lead to unexpected call backs.
• A good follow up cadence is normally more aggressive than youre comfortable with.
• Remember, your old/warm leads are someone else’s new leads. Treat them with the excitement of new leads at all times
• It is not uncommon to get deals from leads that came in months or even years ago. Never give up, especially if you are doing targeted marketing and you know people have potential baggage in the background.
• When you get to a point where your bucket of leads is larger than you can handle for long term follow up, that means its time to bring on additional help via VAs or in house follow up reps.
• Don’t be afraid to put long term follow up candidates back on your mail list. Sometimes receiving new mail can reignite their interest.
• Be careful to not be friend zoned on long term follow up conversations. If you focus too much on rapport, especially with old people, theyll develop a friend relationship vs sales relationship with you and will take alot of time but not be productive.
• Offering to do reassessment or “new offers” is a great way to reignite a relationship especially if the first one led to disappointment in someway. Just dont disappoint them again!
• If you start going direct to voicemail or finding that your calls seem to constantly drop, you probably got blocked, just change your phone number and keep trying.